Pixel Vault Games is a video game store with strong ties to retro gaming culture. It stands out amongst the limited retro gaming stores in its surrounding area and seeks to capitalize on its ability to evoke nostalgic sentiment when searching through its inventory of classic video games. Pixel Vault’s new brand identity captures the essence of retro gaming logos and packaging and gives it a modern edge, thus elevating the store's image, and enabling it to better compete in the local market.